In 1947, the Dempsey Family and a group of friends had a dream of going to the Kentucky Derby. In the ensuing years, the family had shared that dream with thousands of Kentucky Derby racing fans. Many came to the Derby as casual fans, others as horse owners, but all who have participated in the Kentucky Derby Tours have been changed by the experience. You don’t just “see” the Derby, you become a part of it, catching the euphoria that Kentuckians dub “Derby Fever”.
Jane Dempsey now runs KentuckyDerbyTours.com and learned about Sticky Brain from a young relative who heard Don Bassler speak at the USC Marshall School of Business. Every year, Don is asked to come into the Entrepreneurial Studies classes to teach website design techniques and search engine optimization tricks.